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Writing an Effective Professional Bio

by Mangwi Atia

Your career progression may reflect a graph of upward and linear fluctuation, but either way, writing your professional bio is definite. You need it for most, if not all, professional engagements and platforms. The intended audience wants to know who you are and what you do that deems you qualified and unique.

How you present yourself can lead to expected and unforeseen opportunities. Potential employers, customers, business partners, institutions, and professional associations are researching you before they decide to contact you. It is up to you whether they have a favorable impression about you.

Your bio must communicate your impact and influence in the workplace and beyond. Additionally, it requires consistency in content, language, and tone for audience familiarity and trust. Remember, this is your brand.

“A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers (American Marketing Association).”

To assist you in writing (or revising) your bio, I identified questions and executive bios for you to review as you make yours stand out among your peers.

12 Questions to Ask Yourself When Writing Your Professional Bio

  • How does it resonate with your target audience?

  • How did you distinguish yourself from others?

  • Will your readers view you as an expert?

  • Does your experience include work and professional activities?

  • Were measurable accomplishments emphasized?

  • Did you mention your academic background and credentials?

  • Were appropriate civic, social, or fraternal associations listed? 

  • Do you refer to yourself by first or last name after using your full name the first time?

  • Are you consistent with first- or third-person point of view?

  • Did you reveal your personality while remaining professional?

  • Does it have the “Wow” factor? 

  • Did you get feedback?

 

12 Executive Bios from Familiar Brands

Mangwi Atia

I transform vision into action and results. Follow me on LinkedIn, Twitter, and Instagram for news and updates, and events.

 
 

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