Company Name
Phenomenal Writing
Company Owner
Cheril Clarke
Company Formation in USA
Georgia
Company Website
Social Media
https://www.linkedin.com/company/phenomenal-writing-llc
www.twitter.com/phenomenalwrite
Industry
Professional and Business Services
What products or services do you sell?
Ghostwriting, speechwriting, and presentation skills training
Why did you become an entrepreneur?
To have flexibility in work and my personal life. I love helping leaders tell their stories and wanted to do it in a way that works best for me (and my clients). Everyone's life doesn't fit into the same schedule and model. Flexibility was necessary to provide the best service.
How did you first start your business?
I started my business by first believing that I had something valuable to offer business leaders and executives. When I left my corporate position, my focus was on building a new portfolio as soon as possible. I used freelance job boards to find work and had the good fortune of the job I'd left (and soon after, its competitor) as my first corporate clients. I kept working around the clock in those initial years to over-deliver on my promises so I could build goodwill and word of mouth.
What makes your company unique from others?
My company is unique because of the personal experience and creative approach of our team. My background is in creative writing. I've written novels, children's books, plays, short films, and music. I've also produced live theatre, so I know how to communicate to various audiences, and my experience as a serial entrepreneur means I'm not "just another writer." I know how it feels to lead, the pains of trying to scale, the struggle of having more tasks than time--I understand my clients in a profound way. I've also built a global team, so someone is working at all points in the day. We leverage time this way. We also build on our individual creativity and life experiences to help our clients tell the best stories in ways that drive action.
What has been your biggest "win" since the company's inception?
Launching our new virtual presentation skills master class. It is the first of many courses that we will offer to help business leaders communicate better now and in the future.
What is the biggest risk your business ever took?
I'm a cautious leader, so there are a few things that I've done without a lot of thought beforehand. We have tried adding some services that didn't pan out--we were wrong, and our clients didn't need our new offering, so we abandoned those plans.
If you could do it all over again, what one thing would you do differently, and why?
I would set up the company structure differently to minimize my tax liabilities. It would allow me more funds for research and development.